Google Ads & Facebook Ads Services – PPC Strategy for Conversions, Leads and Sales

Online advertising is no longer about impressions or simple visibility. Today, businesses need measurable revenue, real leads, profitable sales and automated funnels that run efficiently. At NGBSS, we deliver professional Google Ads and Facebook Ads management services built for performance and long-term scaling. Every campaign is based on data, conversion intent and precise targeting, ensuring that your brand reaches the right audience at the perfect moment.

Whether your goal is lead generation, e-commerce sales, subscription funnels, retargeting, or brand awareness, our PPC strategists design, implement and optimize high-impact campaigns that convert. With a deep focus on ROAS, CPA, CTR and CVR, we transform ad spend into predictable revenue.

Why Google Ads and Facebook Ads Are Essential for Growth

Google Ads connects you directly with users who are actively searching for your products and services. These are high-intent prospects ready to take action. Facebook Ads (Meta Ads) allows advanced audience segmentation based on interests, demographics, behavior, lookalikes and custom audiences. When combined, both platforms create a complete digital ecosystem that captures demand, generates interest and maximizes conversions.

Google Ads provides:

• Immediate buying intent – users search exactly what they want
• High conversion potential – search keywords reflect real demand
• Scalable channels – Search, Display, YouTube, Performance Max

Facebook Ads provides:

• Emotional and visual impact – perfect for brand storytelling
• Large audiences – with advanced segmentation
• Powerful remarketing – reactivating users across funnel stages

For maximum performance, PPC campaigns must be aligned with website speed, user journey, landing page structure and data tracking. We integrate everything using IT consulting, website development and IT maintenance to create a complete marketing ecosystem.

The Advantages of Working with NGBSS for PPC Management

We follow a performance-driven approach based on analytics, optimization cycles and continuous testing. Our focus is simple: maximize conversions at the lowest cost per acquisition.

• Accelerated lead and sales growth
• Industry-specific strategies
• Optimized budget allocation
• Multichannel PPC approach
• Transparent reporting
• Continuous testing and scaling

Our Google Ads Services

1. Search Campaigns

We build precision-based Search campaigns that target high-intent keywords your buyers use. From keyword research to negative keywords and Quality Score optimization, everything is fine-tuned for conversions.

• High-intent keyword targeting
• Negative keyword structure
• Responsive Search Ads
• Ad extensions for maximum CTR
• Bid optimizations based on CPA/ROAS

2. Display & Remarketing Campaigns

Display campaigns increase brand visibility, while remarketing converts visitors who interacted with your site but didn’t complete an action.

• Audience segmentation
• Dynamic remarketing
• Behavior-based messaging
• Visual ads optimized for CTR

3. Performance Max Campaigns

Ideal for e-commerce, Performance Max uses Google’s AI signals to deliver automated, optimized results across all Google channels.

4. YouTube Ads

Video campaigns for awareness, engagement or direct sales supported by precise segmentation and creative testing.

Our Facebook Ads (Meta Ads) Services

1. Advanced Targeting

• Interest layers
• Demographic segmentation
• Behavior-based groups
• Lookalike Audiences
• Custom Audiences

2. Lead Ads Campaigns

Instant lead forms inside Facebook/Instagram for fast and affordable lead generation.

3. E-commerce Campaigns

For online stores built on WooCommerce or Magento, we integrate product feeds and manage dynamic campaigns optimized for ROAS.

4. High-Performance Retargeting

We transform abandoned visits into active customers using behavioral retargeting funnels.

What We Deliver for Your Business

• Complete PPC audit for Google & Meta
• Correct tracking setup (GTM, GA4, Pixel, Events)
• Full PPC strategy adapted to your industry
• Campaign architecture and ad group structuring
• Ad copywriting & creative assets
• A/B testing & continuous improvements
• CPA, CPC, CVR and ROAS optimization
• Detailed reporting with insights

To ensure campaign performance, we integrate PPC efforts with online marketing, Facebook Ads management and server optimization for perfectly aligned performance signals.

Our PPC Process

We follow a proven, systematic framework:

1. Audit & Research – industry analysis, competitors, keyword intent
2. Strategy Development – funnel design, messaging, segmentation
3. Campaign Setup – tracking, ads, bidding systems
4. Optimization Cycles – weekly or daily depending on budget
5. Scaling – increasing ROAS through bid strategies and creative refresh
6. Reporting – performance insights and roadmap

Case Studies

+45% Leads in 60 Days

A combined Google Search + Facebook Lead Ads strategy resulted in:

• +45% more leads
• -30% cost per conversion
• Higher intent funnel segmentation

+38% E-Commerce Sales Increase

A Performance Max + dynamic remarketing approach helped an online store boost:

• +38% conversions
• Better ROAS
• Improved product feed quality

Frequently Asked Questions

How fast will I see results?
Initial results appear within 7–14 days. Full optimization takes 4–8 weeks.

What budget do I need?
For SMEs, recommended monthly budgets are between €300–€1500 depending on industry and goals.

Do you guarantee results?
We guarantee transparent optimization, accurate tracking and continuous improvement. Performance depends on competition, budget and funnel quality.

If you want more leads, sales and predictable PPC growth, NGBSS delivers performance-driven campaigns designed for aggressive scaling and long-term profitability.